The New Yorker conference startup Work Awesome got a new branding language, conference website and visuals.
Work Awesome is an umbrella brand organising several conferences and meetups per year both in the US and Europe, for which I had the opportunity to redo the brand language and logo. Additionally, I designed the website and accompanying visuals for the Berlin premiere of their self-titled HR conference ‘Work Awesome’ .
After starting the project in New York and conducting a kick-off workshop to define the challenges, I spent a month with the team there and afterwards finished the project in Berlin. My responsibilities included the visual language and strategy for the company brand, as well as concept, UX and UI for the website. The result can be seen below and on the live Work Awesome Berlin︎ conference page.